With the release of the new Sony PSP and its widespread success, you might have thought that Sony would immerse itself in celebrating its success instead of jumping right in with another amazing product.

The latest baby by Sony is a flexible OLED display that can be rolled up to become the most portable device possible. Designed by Tai Chiem, the display is infused with an electric charge that gives it a firm feel. This gaming device has stereo speakers on both sides which also work as a jog wheel and camera. The design may also come implemented with two joysticks. The design looks awesome although how ergonomic this can be as a handheld gaming device is still in doubt.

Nevertheless, it is always freshening to see an innovative idea that can, in time, be used in designing other products, too. Just imagine being able to roll up your 72” display television and tucking it into your pocket to carry it everywhere.

Via: YankoDesign